Publishing and Marketing Your Graphic Novel

publishing and marketing your graphic novel

Online Class

 Publish a book in today's digital market
 Learn the secret tricks and strategies used by industry insiders
 Become a guerrilla marketing expert

So, you've written and produced your first graphic novel. It’s sitting there on your computer. Now what?

Finishing the book is only half the battle. Once you have all your art files properly formatted and ready to send to the printer, it’s time to distribute and market your baby and make some money! You can either sign a deal with an established publisher or self-publish. Whatever you decide, you need to understand how the publishing game really works today and the best ways to sell books in the digital age and attract the attention of movie producers.

This advanced level course will show you how to successfully publish your comic book in both printed and e-book formats. You'll learn how to avoid the common mistakes made by beginners and how to use the power of social media to build a large following of true fans.

Topics covered include:

  • Publishing deals and contracts
  • Self-publishing on a tight budget
  • Retail store distribution
  • Selling your book through Amazon
  • Digital books for iPad, iPhone, Android, and Kindle
  • Motion comics with voiceover, music, and sound effects
  • Building a website
  • Adding a shopping cart to your website to sell products
  • Book reviews and interviews in magazines and blogs
  • Conventions and in-store book signings
  • Guerrilla marketing tactics
  • Social networking for business
  • Using YouTube video trailers to generate buzz

Most of this insider information is NOT available in how-to books or online.

The instructor usually brings in a guest speaker for Q&A for the last 30 minutes of class, typically a high-level writer or a senior editor from a publishing company. Prior guest speakers have included screenwriter David Hayter (Watchmen, X-Men), producer Scott Mitchell Rosenberg (Cowboys and Aliens, Men In Black), comic book writer and screenwriter Marc Guggenheim (Green Lantern, Arrow, No Ordinary Family), and publisher Matt Hawkins (President of Top Cow – published The Darkness, Witchblade, Wanted).

Price: $129

Course Options

This class is available in 2 formats:

1. Live Webinar

An instructor-led course that takes place through our learning management system at a scheduled date and time. You have the ability to ask questions and interact with the instructor. The question–and–answer session normally occurs during the last 15 to 20 minutes of the webinar. If applicable, homework assignments can be emailed to the teacher for feedback.

Next Class Date:

Saturday, May 16, 2015 from 1:00 PM to 4:00 PM (EST)

2. On-Demand Video

A streaming video recording of the class for people who can't commit to a specific day and time for regular class meetings or who wish to get started immediately. These self-paced instructional videos include the same PowerPoint presentations and other course materials as the live lectures, only without teacher feedback or the ability to ask questions. The benefit of the videos is you can rewind and fast forward to particular sections, and rewatch the class as many times as you want 24 hours a day, 7 days a week from any computer or mobile device.

Buy Video
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Teacher - Martin Shapiro

Martin Shapiro

Martin Shapiro created the horror comic book series Chopper, and sold the movie rights to it. As part of an ambitious transmedia launch, the prequel to Chopper was produced as a web TV series starring Tyler Mane (Halloween, X-Men). Mr. Shapiro’s action-thriller screenplay Lair of the Fox was optioned by Ilya Salkind (Producer of Superman). Mr. Shapiro has written and developed projects for MGM, HBO and numerous production companies including an adaptation of Dragonlance, the New York Times bestselling series of fantasy novels with sales of 22 million copies. He received a Master’s Degree in Screenwriting from UCLA.

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